Editing the Host Name field for wildcard SSL certificate bindings in IIS 7

Not only is this the thing that I always forget, it’s the thing that I’ve just learned I didn’t really understand. My colleague Ben just absolutely pwned me about an SSL certificate’s “Friendly Name” field and how it’s used when editing SSL binding in IIS. I was certain that Friendly Name couldn’t possibly be related to getting an editable host name field when you bind multiple Web Applications on the same IP address (assuming you have a wildcard certificate to handle this multiplicity). How it works with SAN certificates I don’t really know, but that’s a topic for another post. At any rate, in this case, I was bashing my head because I couldn’t get an editable Host Name field for my newly-extended Web Application:

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