SharePoint Redirections

In the lead-up to our SharePoint 2010 website launch I’ve been doing a fair amount of research in to the SEO Tools that work with SharePoint. We’ve been looking at automatic/scheduled generation of sitemaps, robots.txt management and conversion of 302 (temporary) to 301 (permanent) redirects. There are a couple of approaches to tackling the first two issues, which I’ll discuss in my next post, but this last issue is more peculiar to SharePoint, as you will have noticed if you’ve ever looked at Fiddler when you browse to the root of a path. For instance, if I browse to the root of my http://publishing/ publishing site I will be automatically redirected to http://publishing/Pages/default.aspx. On a blank site template I would be redirected from http://blank/ to http://blank/default.aspx. In each case SharePoint issues a 302 temporary redirect from the root of the path to the default page. This is not optimal for search on the internet, so many people have tried to rewrite the URL using the IIS URL Rewrite module. Unfortunately, “rewrites” are not supported with SharePoint but I have never seen this explained clearly. To clarify, this is what we’re talking about:

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